{"id":14609,"date":"2011-10-21T13:24:42","date_gmt":"2011-10-21T13:24:42","guid":{"rendered":"https:\/\/www.berti.net\/magazine\/inhabiting-time-new-perspectives-for-a-more-sustainable-economy\/"},"modified":"2025-05-19T09:37:57","modified_gmt":"2025-05-19T09:37:57","slug":"inhabiting-time-new-perspectives-for-a-more-sustainable-economy","status":"publish","type":"post","link":"https:\/\/berti.net\/en\/magazine\/inhabiting-time-new-perspectives-for-a-more-sustainable-economy\/","title":{"rendered":"Inhabiting time: new perspectives for a more sustainable economy"},"content":{"rendered":"\n<div class=\"wp-block-group post-detail-pattern is-container has-base-2-color has-contrast-background-color has-text-color has-background has-link-color wp-elements-6b40349ef0239823ae865b23d6b51223 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-d125203f wp-block-columns-is-layout-flex\" style=\"margin-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:0;flex-basis:50%\">\n<div class=\"wp-block-group is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-e9e70883 wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<div class=\"wp-block-group post-categories is-nowrap is-layout-flex wp-container-core-group-is-layout-3155b93e wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--20);font-size:11px\">\n<p>Magazine \/<\/p>\n\n\n<div class=\"taxonomy-category wp-block-post-terms\"><a href=\"https:\/\/berti.net\/en\/magazine\/category\/products-en\/\" rel=\"tag\">Products<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/berti.net\/en\/magazine\/category\/projects-en\/\" rel=\"tag\">Projects<\/a><\/div><\/div>\n\n\n<div style=\"font-style:normal;font-weight:600;text-transform:uppercase;\" class=\"has-link-color wp-elements-32859cd979b45056895d81c5660c23a0 wp-block-post-date has-text-color has-base-color has-s-font-size\"><time datetime=\"2011-10-21T13:24:42+00:00\">21 October 2011<\/time><\/div>\n\n\n<h1 class=\"wp-block-heading post-title\"><strong>Inhabiting time<\/strong>: new perspectives for a<strong>more sustainable economy<\/strong><\/h1>\n\n\n\n<h2 class=\"wp-block-heading post-subtitle\" style=\"margin-bottom:var(--wp--preset--spacing--20)\">The 2011 edition of <strong>Abitare il Tempo project 100%<\/strong>, organized by Veronafiere through a partnership with Federmobili, has been completely revamped.<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"795\" height=\"625\" src=\"https:\/\/www.berti.net\/wp-content\/uploads\/2011\/10\/workshop-abitare-il-tempo.jpg\" alt=\"\" class=\"wp-image-10602\" srcset=\"https:\/\/berti.net\/wp-content\/uploads\/2011\/10\/workshop-abitare-il-tempo.jpg 795w, https:\/\/berti.net\/wp-content\/uploads\/2011\/10\/workshop-abitare-il-tempo-768x604.jpg 768w\" sizes=\"auto, (max-width: 795px) 100vw, 795px\" \/><\/figure>\n\n\n\n<p>Becoming the meeting point for independent distribution seeking information, training, communication, services, <strong>new product mixes, creativity and innovative distribution formats.<\/strong> A true furniture distribution convention supported by a comprehensive program of events that include some important workshops with a very practical slant, in which topics closely related to the operation of the furniture company-shop are addressed. <\/p>\n\n\n\n<p>We were also present at the fair these days but as mere and curious spectators and attended several interesting meetings. One of the scheduled seminars, entitled &#8220;<strong><em>Will the new consumer be the one to sell us something?<\/em><\/strong>&#8220;, conceived by <a href=\"https:\/\/www.sharazad.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sharazad<\/strong><\/a>, highlighted how a new cultural dimension, combined with a crisis of economic paradigms believed to be infallible and the consolidation of social technologies, is causing a new type of consumer to emerge. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"838\" height=\"615\" src=\"https:\/\/www.berti.net\/wp-content\/uploads\/2011\/10\/etsy.png\" alt=\"\" class=\"wp-image-10605\" srcset=\"https:\/\/berti.net\/wp-content\/uploads\/2011\/10\/etsy.png 838w, https:\/\/berti.net\/wp-content\/uploads\/2011\/10\/etsy-812x596.png 812w, https:\/\/berti.net\/wp-content\/uploads\/2011\/10\/etsy-768x564.png 768w\" sizes=\"auto, (max-width: 838px) 100vw, 838px\" \/><\/figure>\n\n\n\n<p>Exemplary was the presentation of the case <a href=\"https:\/\/www.etsy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em><strong>etsy.com<\/strong><\/em><\/a>, the e-commerce that channels the largest community of buyers and sellers of handmade goods on the web. Unlike e-bay, Etsy is a platform that filters content at the entrance, requiring retailers to follow precise rules on the photographic presentation of proposed merchandise. Since 2009 there has also been an unofficial Italian blog known as &#8220;Etsy Italia Team&#8221; and it presents itself as the first team created by Italian sellers with the purpose of supporting each other through discussions. The ultimate goal is to provide answers to doubts and problems, along with an avalanche of ideas for promotional activities inside or outside Etsy.   <\/p>\n\n\n\n<p>In addition, support is provided to understand how online commerce works and to improve one&#8217;s store (tips on how to take photos, decide on prices, write descriptions, etc&#8230;).<br\/>Another platform of interest presented during the conference is the &#8220;<strong><em>Sustainable Design Week<\/em><\/strong>&#8221; which aims to be a cultural and communication project directed at enhancing the popularization of eco-sustainable design. A meta-container that brings together a series of initiatives aimed at engaging and raising awareness among consumers and practitioners towards the issues of design and environmental sustainability. <\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-22223934 wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"284\" height=\"179\" src=\"https:\/\/www.berti.net\/wp-content\/uploads\/2011\/10\/Abitareiltempo2011.png\" alt=\"\" class=\"wp-image-10608\"\/><\/figure>\n\n\n\n<p>Finally, four successful <strong>business<\/strong> cases were presented: <strong><a href=\"https:\/\/www.amplificatoreculturale.it\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amplificatoreculturale.it <\/a><\/strong>directed by Matteo Zamboni, <a href=\"https:\/\/www.reverselab.it\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>reverselab.it<\/strong><\/a>presented by Federica Collato, the small Verona-based company <strong><a href=\"https:\/\/www.lounge-tek.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">lounge-tek.com<\/a><\/strong> e <strong><a href=\"https:\/\/www.pensierifattiamano.it\/\" target=\"_blank\" rel=\"noreferrer noopener\">pensierifattiamano.it<\/a><\/strong>conceived by Maria Cristina Pizzato.<\/p>\n\n\n\n<p>The gist of the discourse of this very dense hour of meaning and insights is encapsulated in the very presentation of the workshop, which seeks to outline the characteristic traits of these new consumers, who will be the true protagnostics of the future market, <em>&#8220;people who not only consume in an anomalous way, seeking meaning and involvement, but rediscover the dimension of making, with a view to<strong> sustainability<\/strong> and how through <strong>enabling platforms<\/strong> and <strong>social e-commerce<\/strong> they present their niche of quality and uniqueness to the international market.&#8221;<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group post-categories has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-836d34cb wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--70);font-size:11px\">\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-60758a6d wp-block-group-is-layout-flex\">\n<p>Magazine \/<\/p>\n\n\n<div class=\"taxonomy-category wp-block-post-terms\"><a href=\"https:\/\/berti.net\/en\/magazine\/category\/products-en\/\" rel=\"tag\">Products<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/berti.net\/en\/magazine\/category\/projects-en\/\" rel=\"tag\">Projects<\/a><\/div><\/div>\n<\/div>\n<\/div>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2011 edition of Abitare il Tempo project 100%<\/p>\n","protected":false},"author":9,"featured_media":10603,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,46],"tags":[],"class_list":["post-14609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-products-en","category-projects-en"],"_links":{"self":[{"href":"https:\/\/berti.net\/en\/wp-json\/wp\/v2\/posts\/14609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/berti.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/berti.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/berti.net\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/berti.net\/en\/wp-json\/wp\/v2\/comments?post=14609"}],"version-history":[{"count":2,"href":"https:\/\/berti.net\/en\/wp-json\/wp\/v2\/posts\/14609\/revisions"}],"predecessor-version":[{"id":21334,"href":"https:\/\/berti.net\/en\/wp-json\/wp\/v2\/posts\/14609\/revisions\/21334"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/berti.net\/en\/wp-json\/wp\/v2\/media\/10603"}],"wp:attachment":[{"href":"https:\/\/berti.net\/en\/wp-json\/wp\/v2\/media?parent=14609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/berti.net\/en\/wp-json\/wp\/v2\/categories?post=14609"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/berti.net\/en\/wp-json\/wp\/v2\/tags?post=14609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}