{"id":14476,"date":"2011-09-26T14:26:48","date_gmt":"2011-09-26T14:26:48","guid":{"rendered":"https:\/\/www.berti.net\/magazine\/the-new-concept-of-social-housing-at-made-expo-in-milan\/"},"modified":"2025-05-19T09:37:48","modified_gmt":"2025-05-19T09:37:48","slug":"the-new-concept-of-social-housing-at-made-expo-in-milan","status":"publish","type":"post","link":"https:\/\/berti.net\/en\/magazine\/the-new-concept-of-social-housing-at-made-expo-in-milan\/","title":{"rendered":"The new concept of &#8220;Social Housing&#8221; at Made Expo in Milan"},"content":{"rendered":"\n<div class=\"wp-block-group post-detail-pattern is-container has-base-2-color has-contrast-background-color has-text-color has-background has-link-color wp-elements-76c47ecc153a0477c46d2b9f359ad87f has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-d125203f wp-block-columns-is-layout-flex\" style=\"margin-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:0;flex-basis:50%\">\n<div class=\"wp-block-group is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-e9e70883 wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<div class=\"wp-block-group post-categories is-nowrap is-layout-flex wp-container-core-group-is-layout-3155b93e wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--20);font-size:11px\">\n<p>Magazine \/<\/p>\n\n\n<div class=\"taxonomy-category wp-block-post-terms\"><a href=\"https:\/\/berti.net\/en\/magazine\/category\/projects-en\/\" rel=\"tag\">Projects<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/berti.net\/en\/magazine\/category\/products-en\/\" rel=\"tag\">Products<\/a><\/div><\/div>\n\n\n<div style=\"font-style:normal;font-weight:600;text-transform:uppercase;\" class=\"has-link-color wp-elements-32859cd979b45056895d81c5660c23a0 wp-block-post-date has-text-color has-base-color has-s-font-size\"><time datetime=\"2011-09-26T14:26:48+00:00\">26 September 2011<\/time><\/div>\n\n\n<h1 class=\"wp-block-heading post-title\">The new concept of &#8220;<strong>Social Housing<\/strong>&#8221; at <strong>Made Expo<\/strong> in Milan<\/h1>\n\n\n\n<h2 class=\"wp-block-heading post-subtitle\" style=\"margin-bottom:var(--wp--preset--spacing--20)\">In this autumn really full of appointments we started with the excellent experience at <strong>Cersaie in Bologna<\/strong> in the company of <strong>Jacuzzi <\/strong>, and we are now preparing to live a similar experience but in a different context: at <strong>Made Expo<\/strong> in Milan, scheduled from October 5 to 8, we will be present within a thematic setting in order to create new living suggestions.<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"546\" height=\"720\" src=\"https:\/\/www.berti.net\/wp-content\/uploads\/2011\/09\/SocialHomeDesign.jpg\" alt=\"\" class=\"wp-image-10645\"\/><\/figure>\n\n\n\n<p>It is the exhibition <a href=\"https:\/\/www.madeexpo.it\/it\/eventi_social.php\" target=\"_blank\" rel=\"noreferrer noopener\">&#8220;<strong><em>Social Home Design, Living the Future<\/em><\/strong><\/a> &#8221; &#8211; a project curated by <strong>Carlo Matthey<\/strong> of <strong>My Exhibition<\/strong> in collaboration with <strong>Federlegnoarredo<\/strong> and <strong>Made Expo<\/strong> &#8211; set up in Hall 7 and dedicated to a current theme that will become central in the development of residential construction: technical and sustainable solutions for the realization of quality low-cost housing, i.e., social housing, which is expected to be an important destination for investment &#8211; public and private &#8211; in the near future.<\/p>\n\n\n\n<p>An opportunity that will see the generation of a new <strong>urban landscape<\/strong> and new housing modes in which design and quality of materials can challenge energy and environmental requirements within accessible economic parameters. A great test in which the synergies between architectural envelope, materials, systems and finishes will have to dialogue according to coherent and highly professional languages. <strong>Architects, technicians and manufacturers<\/strong> will team up to meet future housing needs and land redevelopment. <\/p>\n\n\n\n<p>Therefore, the exhibition presents itself as one of the first &#8220;laboratories&#8221; in which to compare and experiment with <strong>ideas, concepts and solutions<\/strong> and bring attention to such a vast and at the same time specific topic.<\/p>\n\n\n\n<p>&#8220;<strong><em>Social Home Design, Living the Future<\/em><\/strong>&#8221; is spread over an area of 1,000 square meters and hosts several exhibition installations signed by authoritative names in the architecture and design scene, made with products mainly <strong>made in Italy<\/strong>.<\/p>\n\n\n\n<p>In particular, it will be the setting of theproject<a href=\"https:\/\/www.spa-design.it\/installazioni.php?section=installazioni&amp;id_evento=RE009608&amp;id=RE009711\" target=\"_blank\" rel=\"noreferrer noopener\">&#8220;<strong><em>Rinascimento<\/em><\/strong>&#8221; <\/a>signed by the studio of architect and designer <strong>Marco Piva<\/strong>, active in Italy and abroad, which will host our products in another co-branding operation with <strong>Jacuzzi<\/strong>, for which the same Piva has recently designed <strong><em>Moove<\/em><\/strong>, a complete and coordinated series of bathroom products.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-22223934 wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"615\" height=\"400\" src=\"https:\/\/www.berti.net\/wp-content\/uploads\/2011\/09\/Rinascmento.jpg\" alt=\"\" class=\"wp-image-10648\"\/><\/figure>\n\n\n\n<p>Marco Piva himself explains his project in these words, &#8220;<em>A new housing model, which refers to industrial production technologies to encourage the containment of construction costs, transportation and installation time, while ensuring a high level of sustainability: technical solutions capable of reducing environmental impact and energy consumption, the rational use of renewable natural energies and the recovery of non-renewable resources<\/em>.&#8221;<\/p>\n\n\n\n<p>For us, too, this initiative represents a further moment of development, to strengthen the synergies already in place and to continue to experiment in a concrete way with advanced and innovative solutions, rich not only in suggestions but also in practical implications in the present and future economy.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group post-categories has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-836d34cb wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--70);font-size:11px\">\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-60758a6d wp-block-group-is-layout-flex\">\n<p>Magazine \/<\/p>\n\n\n<div class=\"taxonomy-category wp-block-post-terms\"><a href=\"https:\/\/berti.net\/en\/magazine\/category\/projects-en\/\" rel=\"tag\">Projects<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/berti.net\/en\/magazine\/category\/products-en\/\" rel=\"tag\">Products<\/a><\/div><\/div>\n<\/div>\n<\/div>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The new concept of &#8220;Social Housing&#8221; at Made Expo in Milan<\/p>\n","protected":false},"author":9,"featured_media":10646,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,44],"tags":[],"class_list":["post-14476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects-en","category-products-en"],"_links":{"self":[{"href":"https:\/\/berti.net\/en\/wp-json\/wp\/v2\/posts\/14476","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/berti.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/berti.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/berti.net\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/berti.net\/en\/wp-json\/wp\/v2\/comments?post=14476"}],"version-history":[{"count":2,"href":"https:\/\/berti.net\/en\/wp-json\/wp\/v2\/posts\/14476\/revisions"}],"predecessor-version":[{"id":21320,"href":"https:\/\/berti.net\/en\/wp-json\/wp\/v2\/posts\/14476\/revisions\/21320"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/berti.net\/en\/wp-json\/wp\/v2\/media\/10646"}],"wp:attachment":[{"href":"https:\/\/berti.net\/en\/wp-json\/wp\/v2\/media?parent=14476"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/berti.net\/en\/wp-json\/wp\/v2\/categories?post=14476"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/berti.net\/en\/wp-json\/wp\/v2\/tags?post=14476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}