{"id":14147,"date":"2023-12-12T13:08:01","date_gmt":"2023-12-12T13:08:01","guid":{"rendered":"https:\/\/www.berti.net\/magazine\/arkeda-2023-berti-presents-new-features\/"},"modified":"2025-05-28T09:29:56","modified_gmt":"2025-05-28T09:29:56","slug":"arkeda-2023-berti-presents-new-features","status":"publish","type":"post","link":"https:\/\/berti.net\/en\/magazine\/arkeda-2023-berti-presents-new-features\/","title":{"rendered":"Arkeda 2023: Berti presents new features"},"content":{"rendered":"\n
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Magazine \/<\/p>\n\n\n

Products<\/a>, <\/span>Events<\/a><\/div><\/div>\n\n\n

In the vibrant context of Arkeda 2023<\/strong>, the major Neapolitan convention exhibition of architecture, construction, design and furniture in the center of the Mediterranean, Berti caught the attention of architects, designers and industry professionals by presenting I-Wood<\/strong>, the new collection of wood floor and wall coverings.<\/h2>\n\n\n\n

Real wood for state-of-the-art floor and wall coverings<\/strong><\/h3>\n\n\n\n

Functionality, design and eco-sustainability were the key words for the development of I-Wood<\/strong>. A revolutionary version of the floor<\/strong>, designed for those who choose wood<\/strong> to furnish. The versatile nature of this product makes it perfect as a floor covering<\/strong>, thanks to the lightness given by the total thickness of 10.2 mm. The first layer of noble wood<\/strong>, combined with birch<\/strong> backing and premium wood counterbalance, is protected by the innovative XstremeStrong<\/strong> finish: the most advanced coating technology for a perfect combination of production know-how and Made in Italy<\/strong> quality. <\/p>\n\n\n\n

Maximum wood strength and eco-sustainability<\/strong><\/h3>\n\n\n\n

It is precisely the XtremeStrong<\/strong> technology that is the highlight of this collection. A state-of-the-art coating<\/strong> system, designed and fine-tuned by Berti, that guarantees exceptional resistance to wear marks, such as those of heels and pets, and very high<\/strong> water resistance<\/strong>. A coating capable of enhancing the wood floor<\/strong>, making it so strong that it maximizesproduction efficiency<\/strong> and uses thinner surface layers and important results: low environmental impact<\/strong> and convenience. <\/p>\n\n\n\n

All tests passed, certifying a product with high traffic and high abrasion resistance, as per UNI EN 14354:2017. A real wood floor and wall covering, therefore, ideal for any type of environment, from residential to public. <\/p>\n\n\n\n

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Herringbone parquet: news I-Wood<\/strong><\/h3>\n\n\n\n

Premiering at Arkeda, Berti presents Herringbone<\/strong> I-Wood.A timeless classic, that of the Herringbone wood floor<\/strong> which, in recent years has experienced a remarkable resurgence in popularity in the flooring market to the point of becoming a real trend. Among the many reasons to choose a Herringbone<\/strong> & Chevron parquet floor<\/strong> is its elegance. In fact, it is one of the most refined poses you can choose for your floor and is suitable for any type of wood species<\/strong> and color. Herringbone I-Wood<\/strong> is available in 10 color variations and in the 3 gradations: herringbone<\/strong> or Italian, Hungarian herringbone<\/strong> and French herringbone<\/strong>. <\/p>\n\n\n\n

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Shopping Experience: new display systems<\/strong><\/h3>\n\n\n\n

At the conclusion of the 3-day fair, participation in the 10th edition of Arkeda was an excellent opportunity to connect with new architects and industry professionals who were able to appreciate the innovation and quality of the materials presented, and contributed to positive feedback on the novelty I-Wood.Arkeda’s was also an excellent opportunity to present the new Shopping Experience and the new display concepts for Berti parquet and wood flooring with the goal of creating settings, within the showrooms, that differ from standard displays, and that make the quality of Berti parquet and wood flooring stand out.<\/p>\n\n\n\n

Berti offers parquet and wood flooring solutions for every need and environment, discover them on our website: www.berti.net\/parquet<\/strong><\/a> or, contact us to find out your nearest dealer: berti.net\/find-your-point-of-sale<\/strong><\/a><\/p>\n\n\n\n

IN THIS PROJECT:\u2937 Light Oak Parquet Naturalized<\/a><\/strong>\u2937 Wood flooring collection Essential<\/a><\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n

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Magazine \/<\/p>\n\n\n

Products<\/a>, <\/span>Events<\/a><\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

In the vibrant context of Arkeda 2023, the major Neapolitan convention exhibition of architecture, construction, design and furniture in the center of the Mediterranean, Berti caught the attention of architects, designers and industry professionals by presenting I-Wood, the new collection of wood flooring and wall coverings.<\/p>\n","protected":false},"author":9,"featured_media":6660,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,42],"tags":[],"class_list":["post-14147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-products-en","category-events-en"],"_links":{"self":[{"href":"https:\/\/berti.net\/en\/wp-json\/wp\/v2\/posts\/14147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/berti.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/berti.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/berti.net\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/berti.net\/en\/wp-json\/wp\/v2\/comments?post=14147"}],"version-history":[{"count":3,"href":"https:\/\/berti.net\/en\/wp-json\/wp\/v2\/posts\/14147\/revisions"}],"predecessor-version":[{"id":20934,"href":"https:\/\/berti.net\/en\/wp-json\/wp\/v2\/posts\/14147\/revisions\/20934"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/berti.net\/en\/wp-json\/wp\/v2\/media\/6660"}],"wp:attachment":[{"href":"https:\/\/berti.net\/en\/wp-json\/wp\/v2\/media?parent=14147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/berti.net\/en\/wp-json\/wp\/v2\/categories?post=14147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/berti.net\/en\/wp-json\/wp\/v2\/tags?post=14147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}