The Made in Italy Stays home.
The current socio-economic situation, due to the extraordinariness of the historical moment we are going through, puts the Veneto region, the beating heart of the Italian “industrial triangle,” in front of one of the most complex challenges since the Second World War. In the past month, Berti Pavimenti Legno has repeatedly made important decisions to cope with the Covid-19 health emergency in the best way possible, setting as a priority the corporate social responsibility, apt to guarantee the health of its staff and the concomitant business continuity, which unfortunately culminated in the necessary total closure to counter and avoid the spread of the epidemic.
In these days, when the golden rule is forced stay-at-home, our usual daily rituals have been brutally disrupted, catapulting us into an unexpected extraordinariness. Our more emotional side and sensitivity emerges. However, we feel it is important to put uncertainty and anxiety rushes aside, preferring to keep positivity high and sharing with you the benefits of our wood floors. It is, in fact, well known that wood is the material par excellence, capable of positively changing our daily lives thanks to the feelings it exudes: protection and relaxation.
Currently, the place where we feel safest and most secure is the Home: it is being transformed from a dwelling into a multifunctional and aggregative space. This metamorphosis suggests to us that domestic architecture will undergo a radical change in the immediate future. We are convinced, in fact, that as a consequence of the health emergency, we are developing in our inner selves a greater sensitivity to the concept of health that will make us in the future more conscious in our choice of building materials, in favor of those that guarantee health benefits.
For some time now, research and tests in the field of furniture have been confirming the importance of the psychophysiological effects of the materials used. Behind this issue lies a potential improvement of spaces in which people stay for extended periods of time. Reviewing the interior fittings of these places, encouraging the use of wood as a building element, can prevent numerous health problems and provide long-term benefits.
WELL-BEING IS UNDERFOOT
The floor is among the fundamental elements of the Home: it acts as a support and a surface. Choosing to use a wood floor is a choice of comfort, beauty and well-being.
In contrast to resilient flooring and other plastic and synthetic alternatives, which attempt to replicate the aesthetics of parquet, wood flooring has its advantages. Due to its porous structure it conveys an epidermal, sensory, feeling and emotional warmth making it a valuable and life-friendly material. It contributes to our health by lowering:
- stress levels,
- heart rate,
- blood pressure;
- increases attention,
- creativity,
- The ability to concentrate.
Choosing a Berti signature real wood floor also favors energy conservation and indoor comfort.
- It is insulating: it keeps the house warm in winter and cool in summer, thus saving on heating costs;
- is hygroscopic: it regulates moisture, absorbing it and returning it when the air is dry;
- is durable and long-lasting: in a normal home with 4 to 5 people, parquet flooring can last even more than a hundred years;
- Is natural, biocompatible, renewable.
ROUTINE MAINTENANCE
For those who, on the other hand, have already chosen the qualities and beauty of parquet for their home, here are the simple and quick steps to have a sanitized wooden floor that will be preserved over time thanks to routine maintenance.
Berti parquet floors receive a special surface finish treatment, which is an absolute guarantee of remarkable hardness and resistance to wear and dirt. For the wood floor to remain beautiful over time, simply remove the dust that settles daily and clean the surface occasionally with a damp, well-wrung cloth.
With more extended cadence over time, we recommend cleaning with a dampened, well-wrung cloth. You can also add a few drops of neutral detergent for wood floors to the water (not hot). We recommend using a minimum alcohol concentration so as to avoid any kind of damage to avoid attacking and irreparably ruining the varnish of the parquet floor.
Our greatest recommendation is to experience the floor barefoot. With this essential habit we preserve hygiene in our home and promote mental and physical well-being by being a completely natural activity. Here are three main benefits from this healthy practice that reconnects us with Nature.
- Protecting us from toxic substances: a study reveals that 98 percent of bacteria in the home come from outside. Removing shoes before entering the house protects the family from the risk of infection.
- It is a natural massage: by walking barefoot we exert natural pressure on the nerve endings connected to different organs in the body. This makes us feel more relaxed and helps correct posture.
- Less swollen legs: walking barefoot reactivates blood circulation and turnover.
Since 1929 and for three generations, Berti Flooring has offered a wide selection of products, formats and treatments, from elaborate tastes to more classic collections that enhance the natural appeal of wood. It stands out for its ability to skillfully dialogue with projects in a completely unconventional way, making possible realizations of distinguished value both for their historical uniqueness and absolute grandeur (e.g., the rooms of the Kremlin Palace-which boast an area of approx. 6,000 sq. m.; the Palazzo Montecitorio; the offices of the President of the Republic at the Quirinale; the Armani Hotel in Dubai; Windsor Castle; La Fenice theater in Venice..)
Our commitment, now more than ever, is to spread the culture anduse of this valuable material.
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