Excellent experience at Domotex in Hannover for Berti with Diesel Living
Definitely satisfactory balance sheet that of the experience at Domotex in Hannover last weeks. Berti was present with its parquet floors at the important German Fair dedicated exclusively to flooring, four very intense days full of interested visitors and insiders, for a total of more than 40,000 attendees from 89 different nations, while there were 1409 exhibitors representing 60 countries.
“With its high exhibitor presence, rich array of innovations and unique international character, DOMOTEX strengthened its status as the flooring industry’s leading global marketplace and showcase for new products. Exhibitors particularly appreciated the high quality profile of visitors, who were enthusiastic about the unique variety of the show’s offerings ” said Andreas Gruchow, of the Deutsche Messe Board of Directors, at the close of the fair. “Above all, Innovations@DOMOTEX and the new Young Designer Trendtable initiative were important moments of discussion and inspiration and reaffirmed the importance DOMOTEX places on innovation.”
Furniture with parquet flooring
Berti stood side by side with a special partner like Diesel Living to present the novelties of the 2017 Collection, with products all devoted toinnovation and originality, succeeding in the set goal of standing out against other competing brands.
The special location within the event (booth 7) also contributed even more in emphasizing the distinctiveness of the new productions, which were already definitely appreciated by most of the audience who were able to evaluate them up close.
Thus continues the positive trend of consolidation and growth of the Berti Pavimenti Legno brand also on the international market, confirming more and more the winning choice of the partnership with the Diesel Living line, which in April this year will celebrate its second year.
Berti was also present with its innovative inlays, made thanks to the sophisticated laser technology already used by our company in a pioneering form since the 1980s, enabling us to create unparalleled works of art over time.
The response was very strong and extremely positive on this front as well, with the audience enthusiastic about the quadrottes on display that showed the ability to process multiple materials together, such as wood and resin. Two of these quadrottes reproduced designs made for the Baku National Theater while the central inlay recalled the realization of a hall in the Kremlin with a special aged finish.
Here you can also see the interview of Matteo Berti given to Professional Parquet just during Domotex 2017.
