BertiStudio news 2012
What’s new for BertiStudio? The range is evolving.
The collaboration between Berti & BertiStudio began in January 2012: Berti material, the excellence of Italian style and quality, meets the research and study of BertiStudio finishes, always at the forefront of creativity and proposals.
Today in BertiStudio the Exclusive choice is born: it will be possible to find the unmissable Avantgarde and Vintage finishes on 2-ply and 3-ply Berti boards. The Avantgarde Exclusive and Vintage Exclusive collections will take the place of the current products on counterbalanced maxilayers.
The entire collection of BertiStudio finishes is available on two different types of substrates: 2- and 3-ply boards manufactured by Berti, within the Exclusive range, or oak derulled maxiliston, within the Entry Level range.
The exclusive finishes of the BertiStudio brand will thus also be applied to 100% Italian planks, produced in the Berti factory, which has always been a guarantee of a superior level of quality and solidity that lasts over time. Thanks to the progress made in the field of construction techniques, 2-ply parquet qualifies as a product that can maintain its stability and be used safely for floating installation.
BertiStudio’s exceptional finishes will continue to be offered on the derulled maxilistone: Berti Studio Entry Level, to meet the needs of those who want a product in a lower price range but boasting the treatments created for BertiStudio, whose finishes have always been designed and made in Italy, with the relevant procedures to ensure excellent quality control.
The finishes may show slight differences in coloration between Entry Level and Exclusive, as the substrate determines a different rendering of the finish.
These novelties arise from the needs that have emerged from the activity carried out by the commercial network and from consumer demands: we look forward to hearing your views on the strategy adopted to deal with these novelties.