Berti Studio line gets a makeover: color your soul, color your floor!

The new BertiStudio finishes are finally coming to market.

The product range is being reinvented, offering new and unmissable finishes to increasingly meet customer and consumer tastes.

According to the market trend in both fashion and interior design, the range of BertiStudio parquet flooring shifts more toward a variety composed of dust tones, shadows, and chiaroscuro, in a mixture of shades with a natural and neutral mood, sometimes oriented toward warm gradations and sometimes with a more pronounced accent toward cooler tones.

The campaign designed for this occasion is inspired by the figure of the clown. What figure could better render the idea of color, which has always been the protagonist of the BertiStudio line? Hence the claim, “Color your soul, color your floor!” was born. The gist of being a clown is how you deal with life, through a mask of colors.

Being a clown is the ability to laugh at oneself, to make people laugh, to be unprejudiced, to put oneself out there. To be a clown is to discover curiosity, to get caught up in irony, and to play with colors. Let’s get stereotypes out of the way and start experimenting: it is in the confusion that all the colors of the rainbow are contained.

We leave you with the images that arose from these reflections, in which the set is made with the products with the new finishes, inside Berti Warehouse 13‘s photo studio space.