“Berti Shopping Experience” for a new store.

What is the Berti Shopping Experience?

At Berti we believe the customer is the most important element. That is why it is considered the starting point for every action. If we talk about points of sale, distribution formulas are evolving, and it is increasingly necessary to create the ideal shopping atmosphere: it is the first step to improve sales and customer satisfaction. “Shopping experience Berti” means creating a real world within the Point of Sale.

It is a strategy that makes it possible to take advantage of the skills, experience and operating procedures designed by Berti; for targeted marketing of its products and services. The specific expertise of designers and visuals merchandising thus allows to design, implement and set up stores of great impact and atmosphere. With a strong and identifying image.

Within the formula “Shopping experience Berti” we can find different declinations, which correspond to different categories of customers, we take into account the needs of the retailer, the space available, the experience gained in the wood flooring sector; to get to choose a solution that meets the peculiar needs of each.

The “Berti shopping experience” offers two display formulas: Prospect and Partner, correlated by the Support your business line, the set of sales support tools to respond to all retailer needs and customer questions.
Let’s look in a little more detail at the differences between Berti’s customer propositions:

The Prospect formula
These are customers who want to enter the wood flooring industry quickly and easily. The display systems designed for this type give the opportunity to start marketing Berti products with the eventual prospect of developing in the future and reaching Partner status (with all the related benefits). There is a kind of “catalog” in which all the proposals of the display elements to be included in the Berti corner are collected. But the Prospect package is not only made up of modules and displays. The most important part is included in the services: intangible elements, but the value of which with regard to sales strategies makes it possible to realize and consolidate a substantial advantage over competitors.

The Partner formula
This category includes the “top” customers who are of primary importance to Berti with regard to the achieved characteristics of excellence in terms of turnover. Berti’s partners enjoy an above-average level of quality: to support their growth, Berti provides all the advantages they need to consolidate the successes they have achieved. This is why they can count onqualified assistance at all stages of the project: from inception to implementation and post-opening support. Each project sees close collaboration with the Marketing department, which coordinates and manages a team composed of interiors designers, technicians and visual merchandisers who cooperate by integrating their activities and specific skills to create a layout proposal whose image is coordinated and consistent with Berti’s sales strategies: “A customer-friendly point of sale.”