Berti parquet declined in the Diesel Black Gold store in Zurich

Parquet flooring has allowed us to go meters and miles until we meet the most diverse personalities and brands. Berti Pavimenti Legno has always had a keen eye towards fashion, and for a few years now we have been collaborating with one of the most famous Italian brands: Diesel.

We present some photos taken during the February 28 opening of the Diesel Black Gold store in Zurich. Diesel Black Gold is the most chic and exclusive line of the Diesel brand, which also parades on the catwalks of Milan and New York.

The style of the store fully reflects the mood of Diesel, which chose Berti’s wood floors because of our ability to innovate and offer tailor-made products. The store has an image built on contrasts: two different types of parquet flooring merge and meet BertiStudio: Vintage Vissuto Oak and Vintage Walnut Oak, in a mix of colors that enhances the planks thanks to the combination of colors and contrasts. The two different finishes delimit the areas of the two brands so that the Diesel area has Walnut Oak flooring, with an atmosphere reminiscent of a cozy living room, while the area dedicated to Diesel Black Gold is paved with Vissuto Oak parquet, to convey a more minimal and rigorous atmosphere, in line with the more chic image of the first line.

Studied to the smallest detail is also the entrance, for which Berti created the brand’s iconic Mohican in an inlay that takes on a precise scenographic and brand identity affirming role. L’inlay custom-made for Diesel sees the combination of Wenge-stained Oak and Walnut Oak.

Diesel chooses a set of contrasts, both of materials and combinations. That is why we find the mixture of different elements, from floors to furniture that propose modern and original creations next to classic objects with a vintage taste. All mixed with a harmonious result that is faithful to the philosophy of the most famous jeans brand in the world.