Berti Flooring & Vintage Festival: a winning combination for three years!

Last weekend saw the sixth edition of the Vintage Festival in Padua, the last three of which featured Berti Pavimenti Legno and its parquet floors in a performative version. After the first two participations of which we have already talked extensively, the third one also turned out to be really successful with a simple but very catchy idea, accompanied by the thematic hashtag #BertiVintage.

With a parquet floor hanging on one wall and the possibility with three keys to engrave one’s own thought (phrase or word that it was), the Berti installation was stormed with curiosity by many young people who immediately jumped at the chance but also by more adult people, not only from Italy but also from abroad, who were surprised and amused by the fact that they could interact in such a spontaneous and natural way. The available surface was soon exhausted, so that’s when the small corners left empty were also exploited and rewriting began by engraving more vehemently and covering the previous inscriptions.

Berti was pleased to link up once again with such a wide-ranging cultural and media event, which originated in Padua but has national and international visibility, which looks to the past for inspiration for the future, with a common mood in dealing with fashions and the market.

The Festival, in addition to the traditional market exhibition with exhibitors from all over Italy, hosted famous speakers over the three days, gave rise to free workshops, competitions, performances and many other events outside the San Gaetano Cultural Center, among them the Chic Nic, a highly successful aperitif organized every day in the picturesque setting of the Arena Gardens, a stone’s throw from the Scrovegni Chapel.

Summing up some key figures this edition of the Vintage Festival can truly be called a record-breaker with over 50,000 attendees at the various events over the three days. 37,000€ in collected donations raised for the non-profit Foundation Forest and Androlife. In addition, the numbers on the web are also mind-boggling: more than 360,000 views were recorded only in the last month from the Festival website; more than 635,000 people involved in the communication and Facebook campaigns; reached 56,000 social followers between Facebook, Instagram and Twitter; more than 167,000 total views on our YouTube channel and 3200 images submitted for the Vintage Photo Contest “In Viaggio”.

Closing this happy experience, we really hope that the next edition will also be so lucky, in the meantime we are already having fun thinking about what to propose!